"I am always fascinated when I see the latest Apple products. Apple has managed to achieve what I never achieved: using the power of their products to persuade people to queue to buy them. For me, I had to queue to receive food at the end of World War II. That’s quite a change."

Legendary designer Dieter Rams, often considered the greatest product designer alive today, interviewed in The Telegraph. His principles of good design persevere as timeless and relevant as ever. (via curiositycounts)

Apple magic

(via curiositycounts)